Cybersecurity Program Looks to Indicate Secure Devices for Consumers

A new cybersecurity program aims to help consumers make informed decisions when purchasing smart devices.

The Biden-Harris Administration announced the U.S. Cyber Trust Mark initiative on July 18. Federal Communcations Commission (FCC) Chairwoman Jessica Rosenworcel proposed the labeling program, which will clearly outline secure devices and products that are less vulnerable to cyberattacks.

“Smart devices make our lives easier and more efficient—from allowing us to check who is at the front door when we’re away to helping us keep tabs on our health, remotely adjust the thermostat to save energy, work from home more efficiently, and much more,” Rosenworcel said. “But increased interconnection also brings increased security and privacy risks.”

According to Rosenworcel, qualifying products must adhere to the National Institute of Standards and Technology’s cybersecurity labeling criteria for Internet of Things (IoT) products. Certified devices will feature the Cyber Trust Mark logo and a QR code that leads to more security information on their packaging.

“[The initiative] will allow Americans to confidently identify which internet- and Bluetooth-connected devices are cybersecure,” deputy national security advisor Anne Neuberger said during a pre-announcement briefing in July.

Amazon, Best Buy, Google, LG Electronics U.S.A., Logitech, and Samsung Electronics have declared their support for the program. The White House expects the Cyber Trust Mark logo to be seen on products by late 2024 after the FCC seeks public comment on launching the program.

This news precedes reports that President Joe Biden will nominate Harry Coker Jr. as the National Cyber Director. In this role, Coker is expected to provide his expertise on successfully rolling out this program.